Supergoop Appoints New CEO for Strategic Growth
🕓 Estimated Reading Time: 5 minutes Overview Supergoop!, the leading prestige sun care brand committed to making SPF a daily essential, has announced a significant change in its top executive ranks. The company has officially appointed Michael McGeever as its supergoop new CEO . This strategic move, effective immediately, positions McGeever to lead the brand's next phase of global expansion and innovation, building on its decade-long mission to bring SPF to the forefront of daily beauty and health routines. The appointment signals Supergoop!'s continued commitment to robust growth and its pioneering role in the beauty and wellness sector. Background & Context Founded in 2007 by Holly Thaggard, Supergoop! emerged from a deeply personal mission: to prevent skin cancer by encouraging daily sunscreen use. Thaggard's innovative approach shifted the perception of SPF from a beach-day necessity to a vital, everyday skincare step. The brand quickly distinguished itself through...